PT Kencana Internusa Artha Finance (“KITA Finance”) was established in 1995 under the name of PT PRIMUS Financial Services (“PRIMUS”).
On 11 January 2007 PT Bank Lippo Tbk together with Marubeni Group acquired 100% ownership of PRIMUS from the previous shareholders, Ford Credit International and PT Ford Motor Indonesia. On the same date, the Company’s name was changed from KITA FINANCE into KITA Finance.
Currently the Company has 5 branches in 5 big cities throughout Indonesia (Jakarta, Bandung, Yogyakarta, Surabaya and Denpasar) focusing on the new car financing for certain brands, i.e. Honda, Ford and Mazda.